Camping World is one the most important recreational vehicle retailers in the United States. The company owns over 180 retail and service outlets in 46 states. It sells travel trailers, fifth-wheels, RVs, and other accessories. It also offers a full range of outdoor lifestyle products, including clothing for all ages and genders.
Over the last few years, the company has experienced rapid growth. Camping World Holdings raised $251 million in its initial public offering (IPO) in 2016. It plans on aggressively expanding its national footprint through acquisitions of key markets, rebranding Gander Outdoors products, and investing into its dealer network.
The company has already hired two seasoned retail executives to lead its omnichannel strategy since its inception. Elizabeth Garry (ex-Walmart assistant director of ecommerce) and Jessica Wegner (Ulta Beauty director, loyalty programs), are their respective roles. They are both responsible for customer acquisition and retention.
Camping World has been a leader within the recreational vehicle sector for decades. Today, the company offers financing and a large range of RV-related products. The company sells RVs and related accessories from brands like Winnebago, Keystone, Fleetwood, Forest River, and others. It also sells recreational products such as books, entertainment, fishing equipment, and satellite receivers. Customers are also encouraged to buy additional warranties.
Camping World has been a major dealer in recreational vehicles, but many have complained about the level of customer service. Many customers walk into a dealership only to find that the technicians have not taken the time to answer their questions. It also has a bad reputation for taking too long to fix problems.
The company offers a wide range of outdoor products beyond RVs, such as clothing and accessories for pets, as well as bedding. The company also owns brands including Gander Outdoors (Overton), and The House Boardshop (The House Boardshop). The company's business model has not changed. The CEO has made politically charged remarks, and the company is being criticized for its large dealership areas and high price.
Camping World is a large corporation with complex corporate structures. There are many shareholders and owners who have significant stakes in the company. In fact, most of its shares are owned by major institutional investors, such as Crestview Partners, which is the parent company of Camping World Holdings, Inc.
Good Sam Enterprises acquired the company in 1997. Later, it merged with FreedomRoads which was founded Marcus Lemonis. Camping World experienced a major infrastructure crisis after the COVID-19 epidemic. Due to the increase in customer volume, the company faced serious infrastructure issues.
Camping World has also partnered closely with companies like ESPN and Major League Baseball, in addition its relationships with these sports entities. These industries have a strong brand presence, and Camping World has multi-million-dollar sponsorships.