Apple is one the most important technology companies in the world, producing and distributing smartphones, tablets and personal computers. Apple's products are promoted through various media content, advertising and software.
Its headquarters are in Cupertino California. There are also offices and shops throughout the United States. Products include mobile phones, tablets and televisions as well as wearables, digital camera, music players, and televisions. It also offers a wide range of accessories from third-party vendors to complement its products. Some of the most sought-after accessories are actually those made by third parties.
There are many business segments within the company that contribute to its overall financial success. Additionally, the company has a business division that offers services. It includes digital content, cloud service and advertising. Tim Cook is the chief executive officer of the company.
Jobs had previously announced his intention to step down from the role of CEO of Apple in September before his death. Apple hired Jobs back in 2000 as its CEO.
Although the company was led by several CEOs, Steve Jobs is its founder and the one who changed its vision. Design was a key part of the company's business model.
The iPhone is the company’s most successful product. More than 12 million units were sold at the end of 2011. It has also contributed to an increase in sales of Apple products, particularly the iPod. This has helped to increase online sales.
Some former Apple insiders claim that Apple has made some improvements since Jobs' death. According to these reports the company is working on reducing its corporate energy footprint. The company has also focused on a limited number of initiatives in order to reduce costs.
Apple started out as a business with many departments. A number of Apple employees held leadership positions, including Yale University's School of Management Dean and other academics.
Several years later, the company decided to split its operations into different units and take on more of a functional structure. Apple's innovations are often overlooked by the success of the iPod.
The launch of iTunes Store, which allowed users to download digital content, followed. The company was able to make strong sales during the initial days of the internet downloading craze. It quickly became the preferred store for iPod users. The store was also used by developers to launch new apps each day. The company also released a software package called LOGO, which was used in a number of schools.
Despite its success the company was faced with many difficulties. In the early 1990s, the company's market share declined. In 1996, experts believed that the company was doomed. But the company stepped forward and benefited from a huge boost in revenue.
Apple has also released many popular products other than the iPhone. Its innovative marketing strategies were also instrumental in the company's success. Additionally, the company has large cash reserves.