Apple is a major technology company that manufactures and distributes personal computers, tablets, smartphones and other devices. Its products are marketed through a range of media content, advertising, software, and services.
Its headquarters are in Cupertino California. There are also offices and shops throughout the United States. The company produces mobile phones, tablets as well digital cameras, wearables and music players. It also offers a wide range of accessories from third-party vendors to complement its products. Third-party accessories are some of its most highly-respected accessories.
The company has several business segments which each contribute to its overall financial success. Additionally, the company has a business division that offers services. It includes digital content, cloud service and advertising. Tim Cook is the chief executive officer of the company.
Before Jobs' death, he announced that he would step down as CEO of the company in September. Apple hired him as its CEO again in 2000.
Steve Jobs, despite the fact that the company had several CEOs over the years, was the founder of the company and the one who changed its vision. He made design an integral part of the company’s business model.
The iPhone is the company’s most successful product. More than 12 million units were sold at the end of 2011. It has also contributed to an increase in sales of Apple products, particularly the iPod. This has led to strong online sales for the company.
Many Apple insiders have suggested that Apple has made changes since Jobs' death. According to these reports the company is working on reducing its corporate energy footprint. Additionally, the company is focusing its efforts on a small number of initiatives to cut costs.
Apple began as a traditional business that offered a variety of departments. A number of Apple employees held leadership positions, including Yale University's School of Management Dean and other academics.
The company decided several years later to break up its operations and create a more functional structure. Apple's many innovative innovations have been overshadowed, for example, by the iPod's popularity.
The iTunes store was launched, which allowed consumers download digital content. In the early days of internet downloading, the company enjoyed strong sales. It was the first store to be preferred by iPod users. The store was also used by developers to launch new apps each day. The company also produced LOGO, a program that was used in a wide range of schools.
Despite its success and many difficulties, the company had to overcome them all. In the 1990s, the company lost market share. Experts believed that the company's fate was sealed in 1996. However, the company persevered and saw a significant increase in its revenue.
Aside from the iPhone, Apple has also released many other popular products, including the Apple Watch, the iPad, and Apple TV. Innovative marketing strategies are also key to the company's success. It also has significant cash reserves.